By Staff Reporter

Not many companies can claim that their products have been used by almost every Dubai resident. One such company is Blue Stream Environmental Technology, which specializes in waste management solutions ranging from internal/ external ash and waste receptacles to contemporary urban decor products.

"While waste management is often the least interesting aspect of any project, it is the most important,"states Managing Director Jeetendra Suvarna. "The UAE holds the world record for the highest waste generation per capita and this alone signifies the importance of this industry."

It is in this market that Blue Stream Environmental Technology says it has become synonymous for waste receptacles solutions. Its product portfolio ranges from economical litter bins to designer waste containers that add character to the setting- be it inside the buildings or in the gardens.

Blue Stream offers its own range of fiberglass reinforced plastic (GRP) and stainless steel litter bins to the market, while also being sole authorized distributor of world class products from Sulo Umwelltechnik of Germany for the UAE, Saudi Arabia and the Indian subcontinent. The company also represents Athena of Italy for its range of high- end urban décor products.

Some of the Blue Stream's prestigious projects include the Dubai municipality litter bins in and around Dubai International Airport, the designer bins on the Jumeirah Beach Road, the external receptacles at the Zabeel park parking area and the Dubai Marina, to name a few.

From humble beginnings in Dubai in 1998, the company has expanded as a multinational operation to various parts of the Middle East. In the past year alone, the company has secured new clients in Qatar, Iraq and even Afghanistan

Says Suvarna: "Our phenomenal growth stands testimony to our dedication to providing quality products to our customers. In 2007, we secured supply contracts for waste management equipment with Emaar, Dubai Municipality and Dubai Civil Aviation Authority."

The company has recently up graded its facility in Al Quoz, which has now enabled it to claim a delivery period of just 24 hours. Over the past year, Blue Stream has also ventured into the production of galvanized steel waste containers of both 1.1 cu m and 2.5 cu m, the standard sizes in the UAE

While the bins may only serve to contain waste, Blue Stream gives the importance to the aesthetic aspects. "Over 20 new indigenous designed products have been added to our catalogue in 2007 and we expect to triple the number of new additions in 2008," Suvarna points out.

Another issue that Blue Stream accords importance to is the environment and recycling. "As per HH Sheikh Mohammed’s vision for a Green Dubai, we are doing our bit by offering the best recycling containers to this market. We believe in resource recycling and promote it as the most effective means of waste management. Blue Stream has gone so far as to offer its recycling containers at the best discounted prices so that its customers will seriously consider recycling in their office or factory space," he says.

The company also aspires to expand into other regional markets as well as new and emerging markets in Africa. As Suvarna says "As long as there are people around, there will be waste and as long as there is waste, our products will be around."